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Discover Lincoln’s Timeless Journey in American Luxury

Published Dec 07, 24
1 min read


From its humble beginnings to its modern-day splendor, Lincoln has redefined luxury for over a century

A Brief History of the Lincoln Brand

Henry Leland founded Lincoln Motor Company in 1917, naming it after President Abraham Lincoln

Lincoln’s post-war focus on automobiles cemented its reputation for elegance and engineering excellence.

Ford Motor Company acquired Lincoln in 1922, propelling it into the premium vehicle market

Landmark Moments in Lincoln’s History

  • 1936 Lincoln Zephyr: Redefined style with its groundbreaking aerodynamic design
  • 1939 Lincoln Continental: Set a new standard in prestige and design excellence
  • 1961 Lincoln Continental: Famous for its rear-hinged doors, this model remains an emblem of sophistication.
  • 1998 Lincoln Navigator: Set the standard for luxury SUVs, blending size and sophistication.

The Secret to Lincoln’s Enduring Elegance

Commitment to cutting-edge technology and luxury defines the Lincoln experience.

The brand’s adoption of hybrid technologies and safety innovations keeps it ahead of the curve.

With services like The Lincoln Way, every customer feels valued and pampered

Lincoln’s Current Models: Where Tradition Meets Innovation

Lincoln’s current lineup seamlessly blends advanced technology with timeless design



Step Into Lincoln’s World of Luxury

Celebrate Lincoln’s heritage and innovation with every drive.

Find your perfect Lincoln at Varsity Lincoln today.

Hashtags: #LuxuryCars

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